• ABOUT US

Expertise

Experience!

Our firm was founded by industry professionals who previously held executive level marketing and sales positions with leading electronic component manufacturers such as Texas Instrument, Microchip, KEMET and Vishay Intertechnology. Our executive experience makes us uniquely qualified as independent representatives. We understand the importance of developing and implementing effective tactical business development strategies that lead to revenue growth for our principals and enhances our principals’ focus on key customer opportunities in our territory.

Relationships

We maintain a proprietary database of over eleven thousand contacts in the automotive, computer, consumer, industrial, medical, military and telecommunications market segments. Emerging growth opportunities exist in robotics, mobility, IoT, renewable energy, microelectronics, and the wearables sectors. Our relationships afford us access to key decision makers, thereby reducing the time required to win new designs. We have become a valued resource provider of enabling technology solutions for our customers.

Strategy

We deliver new “design wins” for our principals. We leverage our product synergy and build upon our history of successful design-ins with our key customers. Enabling technology solutions allow us to utilize a solution selling approach. By identifying core competencies and target markets, we use best business practices to maximize our design wins successes. We believe that our experience and market knowledge allow us to achieve the best possible outcome for our customers, principals, channel partners and our firm.  

Success

Experience, relationships, and strategies are essential to success in our business. We work with our principals to bring a higher level of service value to our customers. Our key objective is winning new customer project designs and profitably growing supplier revenue in the New England marketplace. With keen focus, persistence and passion for our principal’s technology and products, we always achieve our goal. We measure our success by return on time invested and the results we achieve.

STATISTICS

2,200

Customers

9,000

Customer Contacts

6,500

Technical Contacts

60%

Distribution Ratio

58%

Design Succeses

232

2023 Design Wins

34

2023 Start Ups

14%

AGR

About Us

History

Our company was founded in 1997 with the objective of providing electronic component manufacturers with an innovative approach to business development. We leverage our principals core competencies while focusing our our tactical sales strategy on end markets and customers who can benefit from our enabling technologies. Our  industry experience has allowed us to balance our customer needs, the design cycle and the necessary return on investment required for winning new customer designs. We continue to leverage our industry relationships to assist our principals with expanding their business by successfully winning new designs on an ongoing basis.

People

Our account managers are experienced industry professionals who have an average of over twenty five years’ experience actively selling electronic components. Our account managers hold technical degrees and have held sales leadership and executive positions and acted in advisory roles to leading electronic component manufacturers such as Texas Instrument, Analog Devices, Microchip, KEMET Electronics and Vishay Intertechnology. Most importantly, we understand the manufacturing side of the business which enhances our ability to serve the customer side of the business.

Location

We are located in the Cabot Industrial Park in Mansfield, Massachusetts. Our location allows for efficient planning and time management when covering the New England States. Our business development managers handle key accounts as well as geographic areas of our territory. This ensures that our account manager can easily visit customers on an ongoing basis. Our office is the central point of contact for our firm.

Territory

Our primary sales territory includes the six New England States of Massachusetts, New Hampshire, Vermont, Maine, Rhode Island, and Connecticut.  We extend our coverage into Upstate New York and New Your Metropolitan markets for a few of our principals. For our global presence clients, we utilize a network of over sixty independent manufacturers’ representatives to cover the North American market segments.

Philanthropy

Giving back to our community is an important part of our mission.  Each year, we contribute a portion of our annual revenue to philanthropic organizations in the fields of technology, education, research, community giving, STEM, and veterans related entities. We challenge our principals, channel partners and customers to support organizations and programs that benefit our communities.